Creation of innovative products for libraries applying Design Thinking: Experience in a virtual marketing course

This article exposes a practical experience of implementing the design thinking methodology in a virtual library marketing course, with the aim of designing innovative services that are attached to the needs of the user population. A variety of technological tools were used and each of the stages wa...

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Detalles Bibliográficos
Autor principal: Rodríguez Valerio, Daniela María
Formato: Online Artículo
Lenguaje:spa
Publicado: Instituto de Investigaciones Bibliotecológicas y de la Información 2022
Materias:
Design Thinking
Innovation
Libraries
Services design
Innovación
Bibliotecas
Diseño de servicios
Acceso en línea:http://rev-ib.unam.mx/ib/index.php/ib/article/view/58594
https://dx.doi.org/10.22201/iibi.24488321xe.2022.92.58594

Internet

http://rev-ib.unam.mx/ib/index.php/ib/article/view/58594
https://dx.doi.org/10.22201/iibi.24488321xe.2022.92.58594

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