Creation of innovative products for libraries applying Design Thinking: Experience in a virtual marketing course

This article exposes a practical experience of implementing the design thinking methodology in a virtual library marketing course, with the aim of designing innovative services that are attached to the needs of the user population. A variety of technological tools were used and each of the stages wa...

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Detalles Bibliográficos
Autor principal: Rodríguez Valerio, Daniela María
Formato: Online Artículo
Lenguaje:spa
Publicado: Instituto de Investigaciones Bibliotecológicas y de la Información 2022
Materias:
Design Thinking
Innovation
Libraries
Services design
Innovación
Bibliotecas
Diseño de servicios
Acceso en línea:http://rev-ib.unam.mx/ib/index.php/ib/article/view/58594
https://dx.doi.org/10.22201/iibi.24488321xe.2022.92.58594
Descripción
Sumario:This article exposes a practical experience of implementing the design thinking methodology in a virtual library marketing course, with the aim of designing innovative services that are attached to the needs of the user population. A variety of technological tools were used and each of the stages was carefully planned to be able to develop them synchronously and virtually. Satisfactory results were observed, and teamwork, empathy, assertive communication, and innovation were also promoted.

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