Creation of innovative products for libraries applying Design Thinking: Experience in a virtual marketing course

This article exposes a practical experience of implementing the design thinking methodology in a virtual library marketing course, with the aim of designing innovative services that are attached to the needs of the user population. A variety of technological tools were used and each of the stages wa...

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Detalles Bibliográficos
Autor principal: Rodríguez Valerio, Daniela María
Formato: Online Artículo
Lenguaje:spa
Publicado: Instituto de Investigaciones Bibliotecológicas y de la Información 2022
Materias:
Design Thinking
Innovation
Libraries
Services design
Innovación
Bibliotecas
Diseño de servicios
Acceso en línea:http://rev-ib.unam.mx/ib/index.php/ib/article/view/58594
https://dx.doi.org/10.22201/iibi.24488321xe.2022.92.58594
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author Rodríguez Valerio, Daniela María
author_facet Rodríguez Valerio, Daniela María
author_sort Rodríguez Valerio, Daniela María
collection Investigación Bibliotecológica: archivonomía, bibliotecología e información
description This article exposes a practical experience of implementing the design thinking methodology in a virtual library marketing course, with the aim of designing innovative services that are attached to the needs of the user population. A variety of technological tools were used and each of the stages was carefully planned to be able to develop them synchronously and virtually. Satisfactory results were observed, and teamwork, empathy, assertive communication, and innovation were also promoted.
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spelling oai_unam-bibliotecologica-article-585942023-02-01T17:53:44Z Creation of innovative products for libraries applying Design Thinking: Experience in a virtual marketing course Creación de productos innovadores para bibliotecas aplicando Design Thinking: Experiencia en un curso virtual de mercadeo Rodríguez Valerio, Daniela María Design Thinking Innovation Libraries Services design Design Thinking Innovación Bibliotecas Diseño de servicios This article exposes a practical experience of implementing the design thinking methodology in a virtual library marketing course, with the aim of designing innovative services that are attached to the needs of the user population. A variety of technological tools were used and each of the stages was carefully planned to be able to develop them synchronously and virtually. Satisfactory results were observed, and teamwork, empathy, assertive communication, and innovation were also promoted. El presente artículo expone una experiencia práctica de implementar la metodología Design Thinking en un curso virtual de mercadeo de bibliotecas, con el objetivo de diseñar servicios innovadores y apegados a las necesidades de la población usuaria. Se utilizaron diversidad de herramientas tecnológicas y se planificaron cada una de las etapas de manera minuciosa para desarrollarlas de forma sincrónica y virtual. Se observaron resultados satisfactorios y, además, se promovió el trabajo en equipo, la empatía, la comunicación asertiva y la innovación. Instituto de Investigaciones Bibliotecológicas y de la Información 2022-06-21 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html http://rev-ib.unam.mx/ib/index.php/ib/article/view/58594 10.22201/iibi.24488321xe.2022.92.58594 Investigación Bibliotecológica. Archivonomía, bibliotecología e información; Vol. 36 No. 92 (2022); 13-31 Investigación Bibliotecológica: archivonomía, bibliotecología e información; Vol. 36 Núm. 92 (2022); 13-31 Investigación Bibliotecológica: archivonomía, bibliotecología e información; v. 36 n. 92 (2022); 13-31 2448-8321 0187-358X 10.22201/iibi.24488321xe.2022.92 spa http://rev-ib.unam.mx/ib/index.php/ib/article/view/58594/52260 http://rev-ib.unam.mx/ib/index.php/ib/article/view/58594/52290 Derechos de autor 2022 Investigación Bibliotecológica: archivonomía, bibliotecología e información
spellingShingle Design Thinking
Innovation
Libraries
Services design
Design Thinking
Innovación
Bibliotecas
Diseño de servicios
Rodríguez Valerio, Daniela María
Creation of innovative products for libraries applying Design Thinking: Experience in a virtual marketing course
title Creation of innovative products for libraries applying Design Thinking: Experience in a virtual marketing course
title_alt Creación de productos innovadores para bibliotecas aplicando Design Thinking: Experiencia en un curso virtual de mercadeo
title_full Creation of innovative products for libraries applying Design Thinking: Experience in a virtual marketing course
title_fullStr Creation of innovative products for libraries applying Design Thinking: Experience in a virtual marketing course
title_full_unstemmed Creation of innovative products for libraries applying Design Thinking: Experience in a virtual marketing course
title_short Creation of innovative products for libraries applying Design Thinking: Experience in a virtual marketing course
title_sort creation of innovative products for libraries applying design thinking: experience in a virtual marketing course
topic Design Thinking
Innovation
Libraries
Services design
Design Thinking
Innovación
Bibliotecas
Diseño de servicios
topic_facet Design Thinking
Innovation
Libraries
Services design
Design Thinking
Innovación
Bibliotecas
Diseño de servicios
url http://rev-ib.unam.mx/ib/index.php/ib/article/view/58594
https://dx.doi.org/10.22201/iibi.24488321xe.2022.92.58594
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