Innovation in information services in libraries: TikTok as a digital positioning proposal

The objective of this study is to propose usage strategies to effect a greater engagement of libraries in the social network TikTok, observing this platform as a potentially innovative tool. This is a study based on a descriptive and exploratory research with a qualitative approach, with a survey of...

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Detalles Bibliográficos
Autores principales: Fonseca, Diego Leonardo de Souza, Fonseca, Maria Gabriella Flores Severo
Formato: Online Artículo
Lenguaje:por
Publicado: Instituto de Investigaciones Bibliotecológicas y de la Información 2023
Materias:
Innovation Information Services
Social Media
Libraries
TikTok. Digital positioning
Innovación en los servicios de información
Redes sociales
Bibliotecas
TikTok. Posicionamiento digital
Inovação - serviços de informação
Mídias sociais
TikTok. Posicionamento digital
Acceso en línea:http://rev-ib.unam.mx/ib/index.php/ib/article/view/58706
https://dx.doi.org/10.22201/iibi.24488321xe.2023.94.58706

Internet

http://rev-ib.unam.mx/ib/index.php/ib/article/view/58706
https://dx.doi.org/10.22201/iibi.24488321xe.2023.94.58706

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