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Ready for Action! Destination Climate Change Communication: An Archetypal Branding Approach
At the destination level, destination branding may coexist with climate change communication. These two communication streams often overlap because they are both designed for large audiences. This poses a risk to the effectiveness of climate change communication and its ability to prompt a desired c...
Autores principales: | , , , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10001621/ https://www.ncbi.nlm.nih.gov/pubmed/36900886 http://dx.doi.org/10.3390/ijerph20053874 |