Ready for Action! Destination Climate Change Communication: An Archetypal Branding Approach

At the destination level, destination branding may coexist with climate change communication. These two communication streams often overlap because they are both designed for large audiences. This poses a risk to the effectiveness of climate change communication and its ability to prompt a desired c...

Descripción completa

Detalles Bibliográficos
Autores principales: Stankov, Uglješa, Filimonau, Viachaslau, Vujičić, Miroslav D., Basarin, Biljana, Carmer, Adam B., Lazić, Lazar, Hansen, Brooke K., Ćirić Lalić, Danijela, Mujkić, Dino
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Essay
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10001621/
https://www.ncbi.nlm.nih.gov/pubmed/36900886
http://dx.doi.org/10.3390/ijerph20053874

Ejemplares similares

Ejemplares similares