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Effectiveness of Prevention Interventions Using Social Marketing Methods on Behavioural Change in the General Population: A Systematic Review of the Literature

In an effort to encourage people to adopt healthy behaviours, social marketing is increasingly used in disease prevention and health promotion. This systematic review aimed to evaluate the effect of prevention initiatives that use social marketing techniques on achieving behavioural change in the ge...

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Detalles Bibliográficos
Autores principales: Roger, Aude, Dourgoudian, Mikael, Mergey, Virginie, Laplanche, David, Ecarnot, Fiona, Sanchez, Stéphane
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10002445/
https://www.ncbi.nlm.nih.gov/pubmed/36901585
http://dx.doi.org/10.3390/ijerph20054576