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Effectiveness of Prevention Interventions Using Social Marketing Methods on Behavioural Change in the General Population: A Systematic Review of the Literature
In an effort to encourage people to adopt healthy behaviours, social marketing is increasingly used in disease prevention and health promotion. This systematic review aimed to evaluate the effect of prevention initiatives that use social marketing techniques on achieving behavioural change in the ge...
Autores principales: | Roger, Aude, Dourgoudian, Mikael, Mergey, Virginie, Laplanche, David, Ecarnot, Fiona, Sanchez, Stéphane |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10002445/ https://www.ncbi.nlm.nih.gov/pubmed/36901585 http://dx.doi.org/10.3390/ijerph20054576 |
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