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Go vegan! digital influence and social media use in the purchase intention of vegan products in the cosmetics industry
Social media have expanded the exposure of vegan consumption decisions and practices through the greater reach of opinions issued digitally by individuals concerned about ethical and environmental issues. Some of these people have reached considerable numbers of followers virtually, becoming digital...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Vienna
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10006554/ https://www.ncbi.nlm.nih.gov/pubmed/36937490 http://dx.doi.org/10.1007/s13278-023-01034-7 |