Which type of tourism short video content inspires potential tourists to travel

While user-generated short videos have become very common in tourism marketing, how they affect potential tourists’ decisions has not been discussed academically. Based on the customer inspiration theory, this study explored the effects of different tourism short video contents on potential tourists...

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Detalles Bibliográficos
Autores principales: Wu, Guihua, Ding, Xinyi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10014723/
https://www.ncbi.nlm.nih.gov/pubmed/36935998
http://dx.doi.org/10.3389/fpsyg.2023.1086516

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10014723/
https://www.ncbi.nlm.nih.gov/pubmed/36935998
http://dx.doi.org/10.3389/fpsyg.2023.1086516

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