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Which type of tourism short video content inspires potential tourists to travel
While user-generated short videos have become very common in tourism marketing, how they affect potential tourists’ decisions has not been discussed academically. Based on the customer inspiration theory, this study explored the effects of different tourism short video contents on potential tourists...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10014723/ https://www.ncbi.nlm.nih.gov/pubmed/36935998 http://dx.doi.org/10.3389/fpsyg.2023.1086516 |