Sex Does Not Sell: The Effect of Sexual Content on Advertisement Effectiveness and Interference with Memory for Program Information

Does increasing the sexual content of advertisements lead, though memory processes, to greater sales? By employing a between-participants design, we aimed to explore how sexual advertising affects explicit and implicit memory, and whether it impairs memory for information preceding the commercials (...

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Detalles Bibliográficos
Autores principales: Ciuvat, Roberta-Maria, Furnham, Adrian, McClelland, Alastair
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2022
Materias:
Section I. Development
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10014896/
https://www.ncbi.nlm.nih.gov/pubmed/36341490
http://dx.doi.org/10.1177/00315125221138395

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10014896/
https://www.ncbi.nlm.nih.gov/pubmed/36341490
http://dx.doi.org/10.1177/00315125221138395

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