How message appeals and prior product use influence information processing, risk perceptions, trust, attitudes, and genetic test purchase intentions

Within the direct-to-consumer (DTC) genetic test industry, attracting customers can be difficult especially due to the highly sensitive nature of these products. How these tests are communicated to consumers may be one avenue in which companies can impact customer purchase intentions. A 2 (message s...

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Detalles Bibliográficos
Autores principales: VanDyke, Matthew S., Lee, Nicole M., Abitbol, Alan, Rush, Stephen W.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10016637/
https://www.ncbi.nlm.nih.gov/pubmed/36920959
http://dx.doi.org/10.1371/journal.pone.0283102

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10016637/
https://www.ncbi.nlm.nih.gov/pubmed/36920959
http://dx.doi.org/10.1371/journal.pone.0283102

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