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How message appeals and prior product use influence information processing, risk perceptions, trust, attitudes, and genetic test purchase intentions
Within the direct-to-consumer (DTC) genetic test industry, attracting customers can be difficult especially due to the highly sensitive nature of these products. How these tests are communicated to consumers may be one avenue in which companies can impact customer purchase intentions. A 2 (message s...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10016637/ https://www.ncbi.nlm.nih.gov/pubmed/36920959 http://dx.doi.org/10.1371/journal.pone.0283102 |