Effects of rhetorical devices on audience responses with online videos: An augmented elaboration likelihood model

The way in which information is linguistically presented can impact audience attention, emotion, and cognitive responses, even if the content remains unchanged. The present study aims to examine the effects of rhetorical devices on audience responses by introducing a new theoretical framework, the a...

Descripción completa

Detalles Bibliográficos
Autores principales: Feng, Guangchao Charles, Luo, Yiwen, Yu, Zhenwei, Wen, Jinlang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10019720/
https://www.ncbi.nlm.nih.gov/pubmed/36928110
http://dx.doi.org/10.1371/journal.pone.0282663

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10019720/
https://www.ncbi.nlm.nih.gov/pubmed/36928110
http://dx.doi.org/10.1371/journal.pone.0282663

Ejemplares similares