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Effects of rhetorical devices on audience responses with online videos: An augmented elaboration likelihood model
The way in which information is linguistically presented can impact audience attention, emotion, and cognitive responses, even if the content remains unchanged. The present study aims to examine the effects of rhetorical devices on audience responses by introducing a new theoretical framework, the a...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10019720/ https://www.ncbi.nlm.nih.gov/pubmed/36928110 http://dx.doi.org/10.1371/journal.pone.0282663 |