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A qualitative investigation of infusing products with service via strategic alliances among SMEs: a case of servitization
This study aims to understand the role of strategic alliances in successful SME servitization. A qualitative approach was adopted, elaborating a script for semi-structured interviews to be applied to some SMEs. Based on content analysis and using NVivo software, it is concluded that servitization an...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10019792/ http://dx.doi.org/10.1007/s11628-023-00530-2 |