A qualitative investigation of infusing products with service via strategic alliances among SMEs: a case of servitization

This study aims to understand the role of strategic alliances in successful SME servitization. A qualitative approach was adopted, elaborating a script for semi-structured interviews to be applied to some SMEs. Based on content analysis and using NVivo software, it is concluded that servitization an...

Descripción completa

Detalles Bibliográficos
Autores principales: Pombo, Diogo, Franco, Mário
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2023
Materias:
Case Study
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10019792/
http://dx.doi.org/10.1007/s11628-023-00530-2
_version_ 1784908103548928000
author Pombo, Diogo
Franco, Mário
author_facet Pombo, Diogo
Franco, Mário
author_sort Pombo, Diogo
collection PubMed
description This study aims to understand the role of strategic alliances in successful SME servitization. A qualitative approach was adopted, elaborating a script for semi-structured interviews to be applied to some SMEs. Based on content analysis and using NVivo software, it is concluded that servitization and alliances are two strategies that are connected, with a complementary relation, through the share of resources and knowledge, creating competitive advantages and adding value to business models, while also improving the final client’s experience. This study intends to contribute more insights to provide SME owners–managers with the results of combining the two strategies analysed here.
format Online
Article
Text
id pubmed-10019792
institution National Center for Biotechnology Information
language English
publishDate 2023
publisher Springer Berlin Heidelberg
record_format MEDLINE/PubMed
spelling pubmed-100197922023-03-17 A qualitative investigation of infusing products with service via strategic alliances among SMEs: a case of servitization Pombo, Diogo Franco, Mário Serv Bus Case Study This study aims to understand the role of strategic alliances in successful SME servitization. A qualitative approach was adopted, elaborating a script for semi-structured interviews to be applied to some SMEs. Based on content analysis and using NVivo software, it is concluded that servitization and alliances are two strategies that are connected, with a complementary relation, through the share of resources and knowledge, creating competitive advantages and adding value to business models, while also improving the final client’s experience. This study intends to contribute more insights to provide SME owners–managers with the results of combining the two strategies analysed here. Springer Berlin Heidelberg 2023-03-16 2023 /pmc/articles/PMC10019792/ http://dx.doi.org/10.1007/s11628-023-00530-2 Text en © The Author(s) 2023 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) .
spellingShingle Case Study
Pombo, Diogo
Franco, Mário
A qualitative investigation of infusing products with service via strategic alliances among SMEs: a case of servitization
title A qualitative investigation of infusing products with service via strategic alliances among SMEs: a case of servitization
title_full A qualitative investigation of infusing products with service via strategic alliances among SMEs: a case of servitization
title_fullStr A qualitative investigation of infusing products with service via strategic alliances among SMEs: a case of servitization
title_full_unstemmed A qualitative investigation of infusing products with service via strategic alliances among SMEs: a case of servitization
title_short A qualitative investigation of infusing products with service via strategic alliances among SMEs: a case of servitization
title_sort qualitative investigation of infusing products with service via strategic alliances among smes: a case of servitization
topic Case Study
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10019792/
http://dx.doi.org/10.1007/s11628-023-00530-2
work_keys_str_mv AT pombodiogo aqualitativeinvestigationofinfusingproductswithserviceviastrategicalliancesamongsmesacaseofservitization
AT francomario aqualitativeinvestigationofinfusingproductswithserviceviastrategicalliancesamongsmesacaseofservitization
AT pombodiogo qualitativeinvestigationofinfusingproductswithserviceviastrategicalliancesamongsmesacaseofservitization
AT francomario qualitativeinvestigationofinfusingproductswithserviceviastrategicalliancesamongsmesacaseofservitization

Ejemplares similares