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Understanding dark side of online community engagement: an innovation resistance theory perspective

This study examines the dark side of online communities, especially barriers to customer engagement in online communities. A total of 301 responses from online community members were collected to examine the proposed hypotheses based on the Innovation Resistance Theory (IRT). The study also examines...

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Detalles Bibliográficos
Autores principales: Kumar, Aman, Shankar, Amit, Tiwari, Aviral Kumar, Hong, Hae-Jung
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10021064/
http://dx.doi.org/10.1007/s10257-023-00633-3