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Understanding dark side of online community engagement: an innovation resistance theory perspective
This study examines the dark side of online communities, especially barriers to customer engagement in online communities. A total of 301 responses from online community members were collected to examine the proposed hypotheses based on the Innovation Resistance Theory (IRT). The study also examines...
Autores principales: | Kumar, Aman, Shankar, Amit, Tiwari, Aviral Kumar, Hong, Hae-Jung |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer Berlin Heidelberg
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10021064/ http://dx.doi.org/10.1007/s10257-023-00633-3 |
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