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This cookie will save the planet! The effect of a private sustainability claim on consumers’ expectations
Current study investigates whether a private, sustainability claim has an impact on individuals' sensory and non-sensory expectations (halo effect) and quantifies such impact on individual monetary preferences. An incentive-compatible artefactual field experiment was performed by recruiting reg...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10023922/ https://www.ncbi.nlm.nih.gov/pubmed/36942231 http://dx.doi.org/10.1016/j.heliyon.2023.e14206 |