Research on the brand image of iOS and Android smart phone operating systems based on mixed methods

INTRODUCTION: To analyze the differences in system functions, interaction behaviors and user experience between iOS and Android smart phone operating system, and then study the differences in their brand images, so as to provide theory and research method for shaping corporate brand images from the...

Descripción completa

Detalles Bibliográficos
Autores principales: Hu, Weifeng, Hao, Tianyun, Hu, Yue, Chen, Hui, Zhou, Yi, Yin, Wantong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10026599/
https://www.ncbi.nlm.nih.gov/pubmed/36949926
http://dx.doi.org/10.3389/fpsyg.2023.1040180

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10026599/
https://www.ncbi.nlm.nih.gov/pubmed/36949926
http://dx.doi.org/10.3389/fpsyg.2023.1040180

Ejemplares similares