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Anywhere in the World? The Internationalization of Small Entrepreneurial Ventures using a Social Media Platform

This study aimed at investigating the interplay between internationalization and digitalization using a social media platform during the early phases of the internationalization process of new ventures from an emerging economy. The research adopted the longitudinal multiple-case study method of inve...

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Detalles Bibliográficos
Autores principales: da Fonseca, Luíza Neves Marques, Kogut, Clarice Secches, da Rocha, Angela
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10032257/
https://www.ncbi.nlm.nih.gov/pubmed/37361473
http://dx.doi.org/10.1007/s11575-023-00510-8