How destination brand experience influences tourist citizenship behavior: Testing mediation of brand relationship quality and moderation effects on commitment

This study examines the potential predictors of tourist citizenship behavior based on the Stimulus–Organism–Response framework. The studies were conducted in China. Data were collected via questionnaire surveys. Structural equation path modeling and mediation as well as moderation role were used for...

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Detalles Bibliográficos
Autores principales: Tang, Jinwen, Wang, Jingna, Zhang, Min, Huang, Weizhao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10033628/
https://www.ncbi.nlm.nih.gov/pubmed/36968751
http://dx.doi.org/10.3389/fpsyg.2023.1080457

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10033628/
https://www.ncbi.nlm.nih.gov/pubmed/36968751
http://dx.doi.org/10.3389/fpsyg.2023.1080457

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