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A latent approach in the fashion retailing context: segmenting co-creator users

Co-creation activities have shown dramatic development somewhat recently. The initial step of a productive co-creation technique originates from a comprehension of people’s practices inside of these websites. Based on the limited knowledge of online co-creation behaviour in the retail sector, partic...

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Detalles Bibliográficos
Autores principales: Lorenzo-Romero, Carlota, Alarcón-del-Amo, María-del-Carmen, Frasquet-Deltoro, Marta
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Nature Singapore 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10038700/
http://dx.doi.org/10.1186/s40691-022-00323-7