Consumer perceived corporate social responsibility and electronic word of mouth in social media: mediating role of consumer–company identification and moderating role of user-generated content

This paper intends to examine the role of CSR communication on social media in building consumer company identification (C–C identification) and electronic word of mouth (EWOM) in Indian banking context. Specifically, this study addresses the following three research questions: First, how does consu...

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Detalles Bibliográficos
Autor principal: Sharma, Rajesh
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2023
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10043844/
http://dx.doi.org/10.1057/s41264-023-00219-7

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10043844/
http://dx.doi.org/10.1057/s41264-023-00219-7

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