The Effects of Mindfulness on Sensory Marketing: The Role of Mental Imagery Vividness and the Sensory Type Number

Mindfulness refers to paying attention to the present sensation, attention, and thoughts without judgment and is proven to enhance sensations. Although researchers began to investigate the role of mindfulness in consumer decision-making, few studies pay attention to the impact of mindfulness on the...

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Detalles Bibliográficos
Autores principales: Li, Bingcan, Jiang, Yi, Wu, Yuanzhi, Wang, Lei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10045200/
https://www.ncbi.nlm.nih.gov/pubmed/36975252
http://dx.doi.org/10.3390/bs13030227

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10045200/
https://www.ncbi.nlm.nih.gov/pubmed/36975252
http://dx.doi.org/10.3390/bs13030227

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