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Exploring Customer Journeys in the Context of Dentistry: A Case Study

This case study aims to explore how customer journey concepts can apply to a hypothetical scenario, centring on a patient (customer persona) within the dentistry arena, and with a particular focus on special care dentistry. As an educational exercise, this paper may inform dental and allied professi...

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Detalles Bibliográficos
Autor principal: Modha, Bhaven
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10046920/
https://www.ncbi.nlm.nih.gov/pubmed/36975572
http://dx.doi.org/10.3390/dj11030075