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Click-through Rate Prediction and Uncertainty Quantification Based on Bayesian Deep Learning

Click-through rate (CTR) prediction is a research point for measuring recommendation systems and calculating AD traffic. Existing studies have proved that deep learning performs very well in prediction tasks, but most of the existing studies are based on deterministic models, and there is a big gap...

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Detalles Bibliográficos
Autores principales: Wang, Xiaowei, Dong, Hongbin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10048037/
https://www.ncbi.nlm.nih.gov/pubmed/36981295
http://dx.doi.org/10.3390/e25030406