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Factors That Influence the Implementation of M-Commerce by Romanian SMEs During the COVID-19 Pandemic

During the period affected by COVID-19, m-commerce has changed how business is carried out. However, the share of m-commerce among Romanian SMEs remains low. This study aims at investigating the influence of six groups of factors on the concrete actions of m-commerce implementation by SMEs. This stu...

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Detalles Bibliográficos
Autores principales: Iuga, Iulia Cristina, Wainberg, Dorin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10049903/
http://dx.doi.org/10.1007/s13132-023-01215-x