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Factors That Influence the Implementation of M-Commerce by Romanian SMEs During the COVID-19 Pandemic
During the period affected by COVID-19, m-commerce has changed how business is carried out. However, the share of m-commerce among Romanian SMEs remains low. This study aims at investigating the influence of six groups of factors on the concrete actions of m-commerce implementation by SMEs. This stu...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10049903/ http://dx.doi.org/10.1007/s13132-023-01215-x |