How sustainable marketing influences the customer engagement and sustainable purchase intention? The moderating role of corporate social responsibility

Today’s civilization faces serious challenges related to sustainability. Without the support of society, organizations can no longer continually build their enterprises. The pressure of sustainable development goals are also enhancing on companies. Thus, marketing managers place a strong emphasis on...

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Detalles Bibliográficos
Autores principales: Gong, Yanping, Xiao, Jun, Tang, Xiuyuan, Li, Jinglu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10053499/
https://www.ncbi.nlm.nih.gov/pubmed/37008858
http://dx.doi.org/10.3389/fpsyg.2023.1128686

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10053499/
https://www.ncbi.nlm.nih.gov/pubmed/37008858
http://dx.doi.org/10.3389/fpsyg.2023.1128686

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