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How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors

Smart retail stores have been gaining momentum in smart retailing. Instead of relying on in-store staff like traditional counterparts, smart retail stores provide an unmanned environment purely enabled by various in-store smart technologies that support customers throughout the shopping journey. Thi...

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Detalles Bibliográficos
Autores principales: Chen, Jiahe, Chang, Yu-Wei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10068225/
https://www.ncbi.nlm.nih.gov/pubmed/37035262
http://dx.doi.org/10.1007/s12525-023-00635-6