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How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors
Smart retail stores have been gaining momentum in smart retailing. Instead of relying on in-store staff like traditional counterparts, smart retail stores provide an unmanned environment purely enabled by various in-store smart technologies that support customers throughout the shopping journey. Thi...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer Berlin Heidelberg
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10068225/ https://www.ncbi.nlm.nih.gov/pubmed/37035262 http://dx.doi.org/10.1007/s12525-023-00635-6 |