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Spatiotemporal consistency of neural responses to repeatedly presented video stimuli accounts for population preferences

Population preferences for video advertisements vary across short video clips. What underlies these differences? Repeatedly watching a video clip may produce a consistent spatiotemporal pattern of neural activity that is dependent on the individual and the stimulus. Moreover, such consistency may be...

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Detalles Bibliográficos
Autores principales: Hoshi, Ayaka, Hirayama, Yuya, Saito, Fumihiro, Ishiguro, Tatsuji, Suetani, Hiromichi, Kitajo, Keiichi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10073227/
https://www.ncbi.nlm.nih.gov/pubmed/37015982
http://dx.doi.org/10.1038/s41598-023-31751-0