Engaging with intelligent voice assistants for wellbeing and brand attachment

The study draws upon the theories of self-determination and motivation of expectancy to examine how intrinsic motives drive consumers to engage with artificial intelligence (AI) powered intelligent voice assistants (IVAs). The study also explores how consumer engagement leads to their wellbeing and...

Descripción completa

Detalles Bibliográficos
Autores principales: Prentice, Catherine, Loureiro, Sandra Maria Correia, Guerreiro, João
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2023
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10073782/
http://dx.doi.org/10.1057/s41262-023-00321-0

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10073782/
http://dx.doi.org/10.1057/s41262-023-00321-0

Ejemplares similares