Cargando…
From Participation to Consumption: The Role of Self-Concept in Creating Shared Values Among Sport Consumers
INTRODUCTION: The contribution of sport organizations to solving social issues has been acknowledged. However, little is known about how sport organizations can turn social issues into business opportunities as a means of creating shared value (CSV). Building on self-concept theory, a framework was...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Dove
2023
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10081670/ https://www.ncbi.nlm.nih.gov/pubmed/37032737 http://dx.doi.org/10.2147/PRBM.S406346 |