Cargando…
Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players
Buy online and pickup in-store (BOPS), a novel omnichannel retail model that provides customers with a seamless channel experience, is increasing prevalence in the electronic commerce era. This paper develops a theoretical model to investigate the co-opetition strategy of an omnichannel supply chain...
Autores principales: | , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer US
2023
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10088698/ http://dx.doi.org/10.1007/s10660-023-09693-6 |