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Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players
Buy online and pickup in-store (BOPS), a novel omnichannel retail model that provides customers with a seamless channel experience, is increasing prevalence in the electronic commerce era. This paper develops a theoretical model to investigate the co-opetition strategy of an omnichannel supply chain...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10088698/ http://dx.doi.org/10.1007/s10660-023-09693-6 |