Extended Vidale–Wolfe model on joint emission reduction and low-carbon advertising strategy design in a secondary supply chain

Under the low-carbon economy environment, downstream retailer advertises upstream manufacturer's reduction to achieve better market performance, which is a common form of cooperation in low-carbon supply chain management. This paper assumes that the market share is dynamically influenced by pro...

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Detalles Bibliográficos
Autores principales: Zhou, Huini, Tan, Yong, Guan, Xu, Wu, Peng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2023
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10088702/
https://www.ncbi.nlm.nih.gov/pubmed/37361092
http://dx.doi.org/10.1007/s10479-023-05288-4

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10088702/
https://www.ncbi.nlm.nih.gov/pubmed/37361092
http://dx.doi.org/10.1007/s10479-023-05288-4

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