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Extended Vidale–Wolfe model on joint emission reduction and low-carbon advertising strategy design in a secondary supply chain
Under the low-carbon economy environment, downstream retailer advertises upstream manufacturer's reduction to achieve better market performance, which is a common form of cooperation in low-carbon supply chain management. This paper assumes that the market share is dynamically influenced by pro...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10088702/ https://www.ncbi.nlm.nih.gov/pubmed/37361092 http://dx.doi.org/10.1007/s10479-023-05288-4 |