A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention

The telecommunications sector faces a major challenge of high customer churn. Despite this, there is still a lack of research that explores the switching intention for telecommunication services, particularly with bundle services that currently dominate the market. This study aims to provide insight...

Descripción completa

Detalles Bibliográficos
Autores principales: Ribeiro, Hugo, Barbosa, Belém, Moreira, António C., Rodrigues, Ricardo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2023
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10088789/
http://dx.doi.org/10.1057/s41270-023-00222-w

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10088789/
http://dx.doi.org/10.1057/s41270-023-00222-w

Ejemplares similares