A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention

The telecommunications sector faces a major challenge of high customer churn. Despite this, there is still a lack of research that explores the switching intention for telecommunication services, particularly with bundle services that currently dominate the market. This study aims to provide insight...

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Detalles Bibliográficos
Autores principales: Ribeiro, Hugo, Barbosa, Belém, Moreira, António C., Rodrigues, Ricardo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2023
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10088789/
http://dx.doi.org/10.1057/s41270-023-00222-w

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