Application of Conjoint Analysis and 5Ps Marketing Mix in Identifying Customer Preference of Alcohol Consumption among Youths in the Philippines

Alcoholic beverages have long been one of the most popular commodities. They have been mass-produced worldwide because of their popularity and demand. On a survey by Statista in 2021, alcohol consumption is projected to increase in the Philippines. Thus, the popularity of numerous alcoholic beverage...

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Detalles Bibliográficos
Autores principales: Yandug, Jenalyn Shigella G., Ponce, France D., Ong, Ardvin Kester S.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10093551/
https://www.ncbi.nlm.nih.gov/pubmed/37048221
http://dx.doi.org/10.3390/foods12071401

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10093551/
https://www.ncbi.nlm.nih.gov/pubmed/37048221
http://dx.doi.org/10.3390/foods12071401

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