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Environmental Consciousness, Purchase Intention, and Actual Purchase Behavior of Eco-Friendly Products: The Moderating Impact of Situational Context

Recently, environmental issues have become major social concerns, and consumers are becoming increasingly aware of environmental matters; however, they remain hesitant to purchase eco-friendly products. This study examined consumers’ environmental consciousness as a factor influencing the purchase o...

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Detalles Bibliográficos
Autores principales: Kim, Nayeon, Lee, Kyungtag
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10093960/
https://www.ncbi.nlm.nih.gov/pubmed/37047928
http://dx.doi.org/10.3390/ijerph20075312