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Pictures of a crisis. Destination marketing organizations’ Instagram communication before and during a global health crisis

The COVID-19 pandemic enhanced social media communications at a time individuals were unable to leave their homes due to the lockdown measures. A lack of research has been identified on how destination marketing organizations use social media during global health crises. Addressing this gap, the pre...

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Detalles Bibliográficos
Autores principales: Mele, Emanuele, Filieri, Raffaele, De Carlo, Manuela
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10098544/
https://www.ncbi.nlm.nih.gov/pubmed/37070099
http://dx.doi.org/10.1016/j.jbusres.2023.113931