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Pictures of a crisis. Destination marketing organizations’ Instagram communication before and during a global health crisis
The COVID-19 pandemic enhanced social media communications at a time individuals were unable to leave their homes due to the lockdown measures. A lack of research has been identified on how destination marketing organizations use social media during global health crises. Addressing this gap, the pre...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Inc.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10098544/ https://www.ncbi.nlm.nih.gov/pubmed/37070099 http://dx.doi.org/10.1016/j.jbusres.2023.113931 |