An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing

This descriptive study aims to identify the most published SDGs by @GlobalGoalsUN, the United Nations' official account for sustainable development goals, and elaborate the segmentation profiles of these messages that promote a more significant impact from the perspective of social marketing an...

Descripción completa

Detalles Bibliográficos
Autores principales: Galiano-Coronil, Araceli, Gil, Manuela Ortega, Varela, Belén Macías, Ripoll, Rafael Ravina
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2023
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10098991/
http://dx.doi.org/10.1007/s12208-023-00369-3

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10098991/
http://dx.doi.org/10.1007/s12208-023-00369-3

Ejemplares similares