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An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
This descriptive study aims to identify the most published SDGs by @GlobalGoalsUN, the United Nations' official account for sustainable development goals, and elaborate the segmentation profiles of these messages that promote a more significant impact from the perspective of social marketing an...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10098991/ http://dx.doi.org/10.1007/s12208-023-00369-3 |