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Moving forward better marketing for a better world: a path for new research opportunities
The topic of marketing as a source of a “better world” is gaining rising importance in academia and practice. It represents an opportunity to move towards the development of a more prosperous, fair, and equitable society. Nevertheless, questions remain about how organizations could comprehensively f...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer International Publishing
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10103661/ http://dx.doi.org/10.1007/s43039-023-00072-5 |